From Zero to your very own
BRANDED SHOW
(that actually works for your business)
Like it did FOR these clients:
SHOWCRAFT
/ˈshōˌkraft/
noun
The art and strategy of building a branded podcast that resonates — blending voice, story, and structure to create a show that serves your mission and connects with the people who matter most to your business.
Strategically advance your brand, build trust & recognition, and spark meaningful connections that directly serve BOTH your mission and bottom-line by using the real voices from your organization to talk about your work.
Podcasting will be one of your business’ most powerful tools — if you craft your show and launch it the right way.
Show Craft is the hands-on training that walks your team through everything you need to launch a show you’re genuinely proud of, and that measurably supports your business goals.
What you’ll walk away with
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✅ Organization-wide clarity on the value
A foundational element of Showcraft is to make sure that every stakeholder has a clear and consistent understanding of exactly how your podcast serves your business. We’ll map out how your show directly serves your mission and bottom line so makers don’t have to spend time and energy hoping the content goes viral. We start our process by making sure everyone in your leadership and production team understands the business case and value of the show so that you can make the best possible product without having to chase downloads or unrealistic goals.
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✅ A tailored manual that systematizes production
Anyone on your team will be able to run production using your bespoke Show Guide, so you won’t have to worry about aligning busy schedules. We’ll not only walk you through every step and nuance of crafting a great podcast, we’ll give you a tailored step-by-step guide based on what will work best for your situation and resources so you can focus on what you’re best at: talking about your business. During Showcraft launches, our clients can also trust that when they pick up the bat phone, we’ll be there with the solution.
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✅ A show that captures your unique brand
Your show won’t just sound good — it’ll sounds like you. This is how we achieve amazing results with podcasting. From tone and format to music and pacing, we coach and train hosts and show makers on how to use podcasting specifically to amplify your brand in a way that gives audiences the best opportunity to get to know what you’re here to do. The magic is that, after completing the trainings, every single episode you’ll produce becomes a high-impact brand ambassador for your business. You’ll know how to consistently put out the most valuable content for your most important listeners.
SHOWCRAFT OPTIONS —
What’s included*
1-Day Intensive
✅ Live training for up to 6 participants
✅ Customized worksheets + templates
✅ Option to add follow-up sessions as needed
3-Part Workshop Series
✅ Go deep and get clear as a team on each key phase of launch
✅ Weekly session roundups with reflection prompts and action steps
✅ Includes pre-launch review and final audit
5-Part Launch Lab
✅ In-depth guidance on voice, show design, hosting, storytelling, and launch strategy
✅ Includes internal listening + feedback round to refine your show before release
✅ Comes with customizable planning docs, templates, and launch guides
*Every option includes ongoing expert support throughout your entire launch so your team always has a lifeline when questions or decisions come up